Imagine this:
It's 3 AM. You're asleep. Your website is losing customers.
There are no emails to answer. There are no calls to take. There are no "oh no, a customer arrived late and left."
Pure machine only. Automated system. Recurring revenue.
That's an evergreen funnel.
And the brutal truth? 90% of companies in Andorra do NOT have one.
They're still selling like they did 20 years ago: manual, sold out, no scale.
In this guide I'll tell you what it is, how it works, and how to implement it in your business without dying in the attempt.
What is an Evergreen Funnel?
An evergreen funnel is an automated sales system that operates 24/7/365 without your intervention.
Basic structure:
Step 1: Lead Magnet → Potential customer enters your website
Step 2: Email Sequence → Receive 5-7 strategic emails
Step 3: VSL (Video Sales Letter) → Watch your sales pitch
Step 4: Automated Checkout → Direct Purchase
Step 5: Automatic Delivery → Receive the product/service
Step 6: Upsell/Retention → You try to sell more
Everything is automated. Without your intervention.
Real-world examples that are already working in Andorra and Spain:
- Infoproduct creator sells online course → 100 students/month without lifting a finger
- Coach sells mentoring program → 10 automatic clients/month
- Ecommerce launches campaign → 500 recurring orders/month
- SaaS generates leads → 50 passive subscriptions/month
What's the difference compared to traditional sales?
MANUAL SALE vs FUNNEL EVERGREEN
Manual Selling → It Depends on YOU
Funnel Evergreen → Depends on the SYSTEM
Manual Sale → One sale = 1 hour
Evergreen Funnel → 100 sales = 0 hours
Manual Sales → Inconsistent Revenue
Evergreen Funnel → Predictable Revenue
Manual Sales → Doesn't scale without more people
Evergreen Funnel → Unlimited Scale
Manual Selling → You really work
Evergreen Funnel → The system works
That's power.
Why Does Your Business in Andorra Need an Evergreen Funnel NOW?
I'm going to give you 3 brutal reasons:
Reason 1: Actual Passive Income
It's not fantasy. It's pure mathematics.
If your funnel generates:
- 100 leads/month → 5% conversion = 5 customers
- Average ticket price €500
- = €2,500/month automated
Multiply that by 12 months: €30,000/year for doing nothing.
How much time did you spend putting it together? 3-4 months. Then? Zero.
In Andorra, most companies don't scale because they sell manuals. You would be the exception.
Reason 2: Competitive Advantage
Your competition in Andorra continues to sell manuals.
You sell while they sleep.
That's a brutal unfair advantage.
Reason 3: Infinite Scalability
With manual sales:
- 1 salesperson = X revenue
- 2 salespeople = 2X revenue (but 2X costs)
With evergreen funnel:
- 1 funnel = X revenue
- 10 funnels = 10X revenue (same costs + 5% more)
That's unlimited scale.
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Complete Structure of an Evergreen Funnel (Step by Step)
This is where most people get lost. I'm going to keep this simple.
Phase 0: Inbound Traffic (Top of Funnel)
Customers don't magically appear. They need traffic sources.
- Organic Traffic: SEO, Google, blog
- Paid Traffic: Meta Ads, Google Ads, TikTok
- Direct Traffic: Email, community, word-of-mouth
Your goal: To drive that traffic to the funnel's entrance.
Phase 1: Lead Magnet (The Bait)
The customer arrives at your landing page and sees:
“Download my FREE guide: How to Scale Your Business in 90 Days”
What is that? A lead magnet. A little gift that allows you to capture their email address.
It must be:
✓ Highly valuable (something people would pay for)
✓ Specific (not “general tips”, but “3 exact steps”)
✓ Easy to consume (PDF, checklist, video)
✓ Curiosity generator (who wants to know more)
Examples of lead magnets that work in Andorra and Europe:
- 50-point SEO checklist
- Funnel template ready to copy
- Video course of 3 videos (15 min total)
- Case study with real numbers
- Calculator: “Calculate your income potential”
Important: The lead magnet is NOT the final product. It's the gateway.
Phase 2: Email Sequence (The Hook)
The customer downloaded your gift. They are now on your email list.
This is where the magic happens.
The typical sequence is 7 emails in 14 days:
Email 1 (Minute 0): Gift Delivery
Contents: Download link + context
Email 2 (Day 1): Credibility
Content: Your story + why you do it
Email 3 (Day 3): Education
Content: Valuable insight (not a sales pitch)
Email 4 (Day 5): Real Problem
Content: The blockage that it has (relative)
Email 5 (Day 7): Solution
Contents: Your solution (not yet sold)
Email 6 (Day 10): Social Proof
Content: Testimonial or success story
Email 7 (Day 14): SALE
Content: Hard sell + urgency
Golden rule: 80% value, 20% sale.
Phase 3: VSL (Video Sales Letter)
This is where you say, "Look, I have the solution to your problem."
The VSL is an 8-15 minute video that:
✓ Recognizes the problem (empathy)
✓ Show the solution (your offer)
✓ Proof that it works (cases, testimonials)
✓ Creates urgency (limited offer)
✓ Clear CTA (“Buy Now” button)
Key tool: HeyGen to create VSL with AI avatar (without spending on an actor).
Phase 4: Automated Checkout
The customer clicks on “Buy”.
You take it to a payment page (Stripe, PayPal, Gumroad) that processes the payment automatically.
Note: Use GoHighLevel or integrated Stripe for a smooth experience.
Artificial intelligence for companies – This is where our automation services come in.
Phase 5: Automatic Delivery
Customer purchase → An automatic workflow is activated:
✓ Confirmation email + access link
✓ Instant access to your product/course
✓ Welcome email with instructions
✓ First valuable email (day 1)
Tools: n8n + GoHighLevel + Zapier
Because without automation systems, even the best ranking falls short. That's why we combine SEO with automated business processes that convert traffic into revenue.
Phase 6: Upsell & Retention
The customer bought your base product (€97).
Now you offer him something more valuable (€297).
Typical sequence:
- Email 1 (Day 1): “Here is your course”
- Email 2 (Day 3): “First module completed? Here’s the next one”
- Email 3 (Day 7): “Fast Forward + offers premium upsell”
- Email 4 (Day 14): “Last hours of the 50% discount”
- Email 5 (Day 21): “Do you want a 1-on-1 with me? (High ticket)”
Key metric: If 10% of customers buy the upsell = +30% revenue.
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Real Example: Evergreen Funnel Generating €5,000/Month
Anonymous case (Growth Hacking Infoproduct Producer):
Metric: Number | Calculation
Monthly traffic (blog + ads): 5,000 visits
Click a lead magnet: 400 clicks | 8% CTR
Email optouts: 340 leads | -15% bounce
Email sequence opened: 272 | 80% open rate
Ven VSL: 150 | 55%
They buy base product: 15 | 15 × €200 = €3,000
Buy upsell: 2 | 2 × €1,000 = €2,000
TOTAL INCOME: €5,000/month
How much time per month do you invest?
2 hours. That's all.
1 hour: Data review, optimizations (optional)
1 hour: Answering questions via email (not automatable)
Rest: Automatic.
Step-by-Step Implementation (90 Days)
Month 1: Architecture (Weeks 1-4)
Week 1-2: Funnel Design
- Define your lead magnet (what you're going to give away)
- Write landing page title
- Create the gift content (PDF, video, etc.)
- Design a landing page with Unbounce or a strategic landing page
Week 3-4: Email & Automation
- Write 7 emails (follow the structure above)
- Record VSL with HeyGen (AI avatar)
- Integrates GoHighLevel + Stripe
- Test everything (send emails to yourself)
Month 2: Traffic (Weeks 5-8)
Find 3 traffic sources:
✓ Organic: 1-2 optimized blog articles (SEO)
✓ Paid: Small Meta/Google Ads Campaign (€200-500/month)
✓ Direct: Promote in your community/current email list
Goal: 1,000 landing page visits = 100 leads = 10 potential customers
Month 3: Optimization (Weeks 9-12)
- Analyze what works (which email opens most, where it drops)
- A/B test: 2 versions of VSL, different subject lines
- Optimize conversion (landing page, email copy)
- Traffic scales up if everything works
Target month 3: 5-10 clients/month = €500-2,000 passive income
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Tools + Recommended Stack
To implement an evergreen funnel you need:
Function: Landing Page
Tool: Unbounce
Price: €80-200/month
Alternative: Leadpages, Instapage
Function: Email Marketing
Tool: Brevo
Price: Free (300 emails)
Alternative: Mailchimp, Klaviyo
Function: CRM + Funnels
Tool: GoHighLevel
Price: €99-300/month
Alternative: HubSpot, Kartra
Function: Payment
Tool: Stripe
Price: 2,9% + €0.30 trans
Alternative: PayPal, 2Checkout
Function: Automation
Tool: n8n
Price: Free (self-hosted)
Alternative: Zapier (€20+), Make
Function: VSL/Video
Tool: HeyGen
Price: €10-50/month
Alternative: Synthesia, D-ID
Function: Hosting
Tool: Kinsta
Price: €35-100/month
Alternative: WP Engine, Cloudways
Minimum total budget: €300-400/month
Expected ROI month 3: €5,000 revenue = 1,250% ROI
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Common Mistakes (And How to Avoid Them)
Error 1: Weak Lead Magnet
Problem: You're giving away something nobody wants → 0% conversion
Solution: Give away something your customer would pay €50+ for. It must solve a problem NOW, not "might be useful."
Error 2: Email Sequence Hard Sale
Problem: Email 1, 2, 3, 4, 5 = “BUY NOW” → 99% unsubscribe
Solution: 80% education/value, 20% sales. First, earn their trust.
Error 3: VSL Boring
Problem: 45-minute video, slow, unstructured → Nobody watches it to the end
Solution: 8-12 minutes MAX. Clear structure: Problem → Frustration → Solution → Proof → Urgent CTA
Error 4: Zero Traffic
Problem: You set up the perfect funnel but nobody sees it → €0
Solution: You need PAID + ORGANIC traffic. Invest in ads at least €200/month + SEO blog.
Error 5: Not Measuring Anything
Problem: You haven't known where the funnel drops for 3 months.
A satisfactory solutionUse Google Analytics + GoHighLevel reports to view each metric.
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Types of Evergreen Funnels by Industry
For Infoproducers / Online Courses
Lead Magnet: Free mini-course (3 videos) → Email → VSL → Full course (€97-297)
Upsell: Private group/mentoring (€500-2,000)
For Consultants / Coaches
Lead Magnet: Free Audit or assessment → Email → VSL → 1-on-1 Program (€3,000+)
Upsell: Group Mentorship (€297-497)
For E-Commerce
Lead Magnet: 15% discount + product guide → Email → VSL → Purchase (with automatic upsell)
Upsell: Add-ons, recurring subscription
For SaaS
Lead Magnet: 14-day free trial → Email → VSL → Subscription (€29-99/month)
Upsell: Professional plan, premium add-ons
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The Metrics That Really Matter
Forget vanity metrics. Measure this:
Metric: Conversion Rate (Landing)
Target: >10%
How to Improve: Test copy, layout, CTA
Metric: Email Open Rate
Target: >35%
How to Improve: Improve subject lines
Metric: Email Click Rate
Target: >5%
How to Improve: Better copy + timing
Metric: VSL Watch Time
Goal: >70% (until the end)
How to Improve: Shorter, punchier, urgency
Metric: Purchase Rate
Target: >5-10%
How to Improve: Testimonials, social proof, pricing
Metric: CAC (Acquisition Cost)
Target: <30% of LTV
How to Improve: Optimize ads and traffic sources
Metric: LTV (Lifetime Value)
Objective: >3x CAC
How to Improve: Upsell, retention, product value
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What to Do Now? Your Next Steps
If you liked this, here's your route:
Step 1: Discover how our AI Scanner diagnoses your current funnel (15 min)
Request your AI strategic analysis
Step 2: Read our guide: Email Sequences That Convert
Step 3: Contact our team if you want us to set up your evergreen funnel in 90 days.
Tell us how we can help you automate your business
At Copilots Andorra, we don't just create funnels. We create growth systems that scale your business.
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Summary: The 3 Key Points
- An evergreen funnel is your automated sales machine. You invest for 3-4 months, then it generates passive income forever.
- You need 6 phases: Traffic → Lead Magnet → Email → VSL → Sale → Upsell/Retention.
- The money is in optimization. Don't build and then abandon.
- Continuous improvement: A/B testing, analytics, scaling.
Ready to start?
See you in the next post: Email Sequences That Convert.
